Currently browsing entries tagged: ARGs

Primatech Paper won’t hire me.

Thank you for your interest inPrimatech Paper and taking the time to complete our employee application.

Unfortunately, after reviewing your submission, we don’t have any openings that match your skill-set at this time. You are always welcome to re-apply at a later date.

This almost makes me very sad. Almost.


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Viral Addictions

For those of you who currently watch, have watched, or have remotely considered being associated with someone who watches, LOST

I have to say: the current “Lost Experience” viral search-slash-game-slash-advertising dealio going on is, by far, the most awesomest (yes, I totally just said that) modern ARG scheme, ever. I mean seriously. I put moderate effort into past schemes (my longstanding favorite of which was/is the “Serenity Video Leaks”; to which are permanently granted “TEH BETS EVAR” status — via rights to sentemental longetivity).

But good freaking gods. I am completely in awe of the depth of this entire thing. Every little bit leads to an exponential amount of teasers and such: enough to make me wonder how massively huge this thing will be in the end. Forget the Beast, forget Bee-philia. I mean seriously: binary code in the source of an RSS feed, which then translates into a URL? That’s dork-cool.

And yes. I fully realize that I have, temporarily, become a complete and utter sell-out, caving to the pressures of unlimited funding and mass marketing. Ordinarily, that would bother me… but I’m having too much fun in the meanwhile to care.

Play:
insidetheexperience.com
thelostexperience.com


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